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Search Engine Marketing

The field of search engine marketing (SEM) covers the various areas of Search Engine Optimization (SEO) and Search Engine Advertising (SEA).

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SEO - SEARCH ENGINE OPTIMIZATION

Search engine optimization (SEO) improves the visibility of a website in the "organic" and therefore in the non-paid search results of a search engine. In general, the sooner or later what you're looking for appears in Google's search results list, the more people get to your site. Optimizing this position creates additional traffic, as the flow of visitors is also called. This, in turn, helps your website get relevant quality for search engines.

Organic Search Engine Optimization (SEO) tries - with targeted texts and keywords on your website (on-site) or outside your website e.g. on blogs, directories and reference sites (off-site) - to achieve the highest possible positioning in the search results of relevant search engines such as Google.

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WEBSITE ANALYSIS & OPTIMIZATION

Based on an initial analysis, we find out how your website is currently positioned for the most important search engines. Together, a concept is being developed to improve the ranking position of search engines like Google. In addition, further measures can be implemented.

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Keyword ranking analysis

The positioning of your website is measured in terms of different keywords - which are relevant to your company. In addition, both a comparison with the competition, as well as with demographic target groups created. A successful ranking analysis is a basis for a definition of the most important keywords.

Website crawling

Your website runs through a program that simulates the behaviour of a search engine. This application will check your page for issues such as invalid links, duplicate content, or untraceable content.

On-site optimization

In a sustainable on-site optimization your website - including all sub-pages - adapted so that all content for search engines are optimally accessible. For this purpose, XML Sitemaps, structures and other technical solutions are implemented on your website. Your site content will be adjusted to match as closely as possible the search terms that are most searched for on Google and also relevant to your business.

Off-site optimization

One of the most important factors for successful search engine positioning is the number of links leading from external websites back to your own website. We identify important partners and influencers and try to use them to generate backlinks for your website. We bring your website to platforms, industry-specific blogs and company-specific directories or work out holistic landing page concepts and digital campaigns.

Local SEO

If you have one or more points of sale, it is important that these entries are properly indexed and properly indexed and linked to on-premises platforms such as Google Maps, Foursquare, Yelp, or Trip Advisor.

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Rütistrasse 2
8640 Rapperswil SG
info@racerfish.com
+41 43 399 88 88

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RACERFISH AG
Zollikerstrasse 153
8008 Zürich

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