Even before the Swiss Moto in February, Triumph presented the newly developed motorbike models around the world through release events. For Switzerland, the release event should be held in the city center of Zurich and in a suitable location for at least 150 guests. The event should also be advertised through various online channels like Google, YouTube, Facebook and Instagram.
The result was an absolutely successful motorcycle event in the Bellevue garage directly at Stadelhofen in Zurich, for which the guests even queued. In the Valet Parking Garage, where there had never been an event before, more than 430 guests gathered.
Thanks to its own online campaign with banner ads and movie trailers designed for the event and linked to the event landing page, over 5,000 motorcycle enthusiasts were brought to this site. The campaign had a reach in the target group in Switzerland of nearly 1.8 million impressions in just 10 days. Over 430 guests participated effectively in the event, which corresponds to a conversion rate of 8%. Over 250 new leads were generated for the customer as newsletter subscribers.
Advertising was under budget and the targets could be exceeded by a factor of three!
Responsible at Triumph: Alexandre Laplace
Responsible at Racerfish: Tom Behrens
Film & Editing
Guests (Target: 150)