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Challenge

Building technology is the heart and respiratory system of large building complexes. A thorn in the side of too-ambitious designers, but still necessary for organism building and its people in it. PZM wanted to consciously overcome the dusty engineer image as well as the big, chunky and unappealing constructions - in order to create a lifestyle brand feeling.


Results

Starting from the Movie-First approach, the storyboard for the movie was defined together with the customer and the individual scenes and buildings were precisely selected. The result is a cross section leased by Christian and Michael on a single-speed, across the reference objects in Switzerland. The website deliberately points out the emotional component and represents building technology from an aesthetic point of view. Perfection and expertise down to the last detail is expressed in a new dress.


What we did

Film Production
Search Engine Marketing
Web Development
Graphic Design

Credits

Responsible at PZM: Christian Polke & Michael Eberle
Responsible at Racerfish: Tom Behrens

Creative Direction
Marcel Renggli

Film & Editing
Oreito Pfluger & Katia Kaiser

Web Development
Jonas Schwendener


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Production

Rütistrasse 2
8640 Rapperswil SG
info@racerfish.com
+41 43 399 88 88

Management

RACERFISH AG
Zollikerstrasse 153
8008 Zürich

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