Building technology is the heart and respiratory system of large building complexes. A thorn in the side of too-ambitious designers, but still necessary for organism building and its people in it. PZM wanted to consciously overcome the dusty engineer image as well as the big, chunky and unappealing constructions - in order to create a lifestyle brand feeling.
Starting from the Movie-First approach, the storyboard for the movie was defined together with the customer and the individual scenes and buildings were precisely selected. The result is a cross section leased by Christian and Michael on a single-speed, across the reference objects in Switzerland. The website deliberately points out the emotional component and represents building technology from an aesthetic point of view. Perfection and expertise down to the last detail is expressed in a new dress.
Responsible at PZM: Christian Polke & Michael Eberle
Responsible at Racerfish: Tom Behrens
Film & Editing
Oreito Pfluger & Katia Kaiser