Naturofloor is the market leader in Switzerland for seamless flooring and the alternative for wall and floor design.
Racerfish was commissioned to develop the brand further and to stage it emotionally. An important part of this were the selected trading and installation partners throughout Switzerland, who were to be provided with a marketing tool in order to jointly market the Naturofloor brand.
The brand Naturofloor was staged and communicated in a new way. Nature and the environment were in the foreground and formed the basis for the new Image Movie.
The website was designed so that premium trading partners can be directly integrated and directly supplied with potential prospects via a lead management system. This was supported by targeted digital marketing via Google, Social Media & Co.
Responsible at Naturofloor: Sandro & Manfred Cathomas
Responsible at Racerfish: Markus Herzberg
Film & Editing
Oreito Pfluger, Katia Kaiser
Digital Marketing Management