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Challenge

Naturofloor is the market leader in Switzerland for seamless flooring and the alternative for wall and floor design.

Racerfish was commissioned to develop the brand further and to stage it emotionally. An important part of this were the selected trading and installation partners throughout Switzerland, who were to be provided with a marketing tool in order to jointly market the Naturofloor brand.


Results

The brand Naturofloor was staged and communicated in a new way. Nature and the environment were in the foreground and formed the basis for the new Image Movie.

The website was designed so that premium trading partners can be directly integrated and directly supplied with potential prospects via a lead management system. This was supported by targeted digital marketing via Google, Social Media & Co.


What we did

Film Production
Photography
Search Engine Marketing
Web Development
Social Media
Composing & Audio Production

Credits

Responsible at Naturofloor: Sandro & Manfred Cathomas
Responsible at Racerfish: Markus Herzberg

Creative Direction
Magic Renggli

Art Direction
Christian Frei

Film & Editing
Oreito Pfluger, Katia Kaiser

Web Development
Jonas Schwendener

Digital Marketing Management
Franca Ebner


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Locations

Production

Rütistrasse 2
8640 Rapperswil SG
info@racerfish.com
+41 43 399 88 88

Management

RACERFISH AG
Zollikerstrasse 153
8008 Zürich

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