Motorcycling is pure emotion. Scrambler bikes have a special significance. Racerfish was commissioned to organize a launching event and to implement it appropriately for the target group. The goal was a new event concept, which can be extended communicatively in order to increase the recognition and the experience.
The result: an innovative and independent event. This was adapted to the character of the scrambler - the drivers who are sympathetic freaks. The event location, the Rare Street Coffee, has been transformed into a scrambler location with burning barrels, wooden-style seating furniture, grill station and live band. All this was combined in an authentic evening for the launch of the new scrambler bike.
Responsible at Ducati: Louis
Responsible at Racerfish: Tom Behrens
Film & Editing