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Challenge

Motorcycling is pure emotion. Scrambler bikes have a special significance. Racerfish was commissioned to organize a launching event and to implement it appropriately for the target group. The goal was a new event concept, which can be extended communicatively in order to increase the recognition and the experience.


Results

The result: an innovative and independent event. This was adapted to the character of the scrambler - the drivers who are sympathetic freaks. The event location, the Rare Street Coffee, has been transformed into a scrambler location with burning barrels, wooden-style seating furniture, grill station and live band. All this was combined in an authentic evening for the launch of the new scrambler bike.


What we did

Film Production
Event Management

Credits

Responsible at Ducati: Louis 
Responsible at Racerfish: Tom Behrens

Art Direction
Marcel Renggli

Film & Editing
Oreito Pfluger


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Locations

Production

Rütistrasse 2
8640 Rapperswil SG
info@racerfish.com
+41 43 399 88 88

Management

RACERFISH AG
Zollikerstrasse 153
8008 Zürich

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