Antiques are an industry with high confidence of the buyer in the dealer. Also years of experience and expertise are very important anchor points. Every piece of furniture is unique and must find the right buyer.
Racerfish reinterpreted the world of antiques and brought it into the 21st century. The results are contemporary stagings of furniture and inspirations for potential buyers.
Since every piece of furniture has an individual history, it was important to purposefully identify the right buyer. Targeted ads were created via international long-tail campaigns with quality clearly ahead of quantity.
Responsible at Bosch: Ruedi Bosch
Responsible at Racerfish: Markus Herzberg
Film & Editing
Oreito Pfluger, Katia Kaiser
Digital Marketing Management