RACERFISH
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Challenge

After the creation of the new communication concept for Benci Brothers Racerfish was responsible for a new website and the movie. Benci Brothers shoes are not just shoes. Benci Brothers is in its business already for decades and the brand stands for the highest quality. The product quality is underlined by a long-term guarantee and the passion for the world of shoemaking. The company stands for traditional crafts, high-quality materials and a timeless style. The new website as well as the new movie should represent these values.


Results

The spectacular movie shooting with photo model, an golden eagle and a high speed motorbike made by Young Guns took place in the RF studio as well as in the shop of Benci Brothers. Refined by a RF custom made sound design the movie was integrated onto the website. Besides the new CMS and the top Google page speed, the website especially stands out with the seamless change from landing page to landing page by simply changing the chapters within the movie.


What we did

Photography
Strategy
Film Production
Search Engine Marketing
Web Development
Graphic Design
Composing & Audio Production

Credits

Responsible at Benci Brothers: Flaviano Bencivenga
Responsible at Racerfish: Tom Behrens

Strategy:
Tom Behrens, Marcel Renggli

Creative Direction
Marcel Renggli

Web Development
Sebastian Luckos

Film & Editing
Oreito Pfluger, Katia Kaiser

Photography
Marcel Renggli

Graphic Design
Anja Grob

Sound Design
Jonas Schwendener


Official Website

Airport Ad Size

187 m2

Google Page Speed Rank

99%

Page Speed Increase

450%

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Locations

Production

Rütistrasse 2
8640 Rapperswil SG
info@racerfish.com
+41 43 399 88 88

Management

RACERFISH AG
Zollikerstrasse 153
8008 Zürich

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