Tight schedules and ever-changing conditions – such as on the racetrack in a Formula One race – were the conditions for the production of the new car reveal of the C37. From the first click on recording to the finished delivery of the interviews, Car Revealers, B-Rolls and photo shootings, only 96h have passed, over 1'300km have been driven and almost 8 Terabytes of raw data have been produced.
The result is a unique image film for the new Alfa Romeo Sauber F1 C37 race car, together with drivers Marcus Ericsson and Charles Leclerc, and a series of interviews for TV channels and social media channels with team principal Frédéric Vasseur.
In addition, beauty shots from the C37 Formula 1 car have been made for the press and media.
Responsible at Sauber Motorsport AG: Christine Uphoff, Markus Höpperger & Michael Kaelin
Responsible at Racerfish: Markus Herzberg
Creative Direction & Photography
Anja Grob, Christian Frei
Film & Editing
Oreito Pfluger, Katia Kaiser, Oliver Schwendener
Composing & Audio Production
Data produced (in TB)