With R3 bLU cRU Cup | Switzerland, Yamaha would like to offer a cost-effective platform for entry into motorcycle road racing. The junior program for driving talents over the age of 14 already exists in this form in Italy and the Netherlands. In Switzerland, this should now be launched completely new.
In order to actually be able to carry out the cup, it was important, in addition to the creation of a website and communication, above all, to identify enough participants.
The challenge of this project was, therefore, to build up the presence of a non-existent Cup in Switzerland and to market it so that enough people come together to guarantee the performance of the Cup.
Our RF Film Crew flew to Aragon, Spain and filmed the press event of the R3 bLU cRU Cup on-site while the RF Programming Department created a website. With the resulting film and image material, in addition to website content, we designed online campaigns with banner ads and movie trailers to play them on various digital channels.
Through the targeted application, over 300 leads - potential participants - were identified in the first week of the application.
Responsible at Yamaha: Vincent Mentha
Responsible at Racerfish: Tom Behrens
Film & Editing
Programming, Sound Composing & Production