Like all car and motorcycle brands, Harley Davidson is facing a major shift. The brand reinvents itself and so the new website of BIXE Harley Davidson Central Switzerland should also be redeveloped.
Due to the new models, which are issued by the manufacturer every year, a solution was sought that ensures long-term success and uses the budget specifically for marketing.
The new website has been completely redesigned and implemented with an innovative approach. The motorcycles, new bikes and Ocassions, can be found directly on the website.
The most important innovation comes into play in digital marketing. The individual video ads on YouTube, Instagram and Facebook or the Diyplay and text ads on Google lead the user to dynamic landing pages. These show, matching the user, the appropriate video - whether young or old, relaxed or rocking, everyone can find so in the hoods.