Tight schedules and ever-changing conditions - like on the racetrack in a Formula 1 race. So was the schedule for the production of the new Car Reveal of the Alfa Romeo Racing car from Sauber Motorsport.
Extensive pre-shoots, double shots, indoor rainfall, special lighting effects and more than 20 kilowatts of light in the Racerfish Studio were needed to put the new C38 in a special light.
The result is a unique image film for the new Alfa Romeo Racing F1 racing car together with the drivers Kimi Raikkonen and Antonio Giovinazzi and a series of interviews for TV channels and social media channels together with team principal Frédéric Vasseur.
For press and media beauty shots of the C38 Formula 1 car were created.
Responsible at Sauber Motorsport AG: Christine Uphoff, Markus Höpperger & Michael Kaelin
Responsible at Racerfish: Tom Behrens & Markus Herzberg
Creative Direction & Photography
Anja Grob, Christian Frei, Nici Kuhn
Film & Editing
Oreito Pfluger, Jamie Laghmiri Hach, Patrick Hostettler
Composing & Audio Production