SKROSS Switzerland

WorldConnect has commissioned RACERFISH to create the brand identity of their flagship travel product line: The SKROSS world travel adapters and USB chargers. These state-of-the-art devices needed a sophisticated logotype to represent the new brand, and an unconventional packaging structure that would project the perception of quality buyers have come to expect from products designed and made in Switzerland. We naturally borrowed the swiss flag's famed red color as the key hue and have devised a logo that subtlety referred to the cross of the flag. We have developed a set of diminutive but practical user manuals, branded pouches, print advertising, web banners, points of sale material, etc. In addition, SKROSS has entrusted Racerfish with the upcoming development of an elaborate website to better promote its products to a world wide audience. This online platform will feature "JELLY by Racerfish", our innovative content management software for more streamlined back end administration. In retrospect, the new brand identity has raised the bar for high-tech product packaging design. We are proud to have helped equip SKROSS with a new identity, and to have helped further its reach in markets across the world. We can ascertain that, together with the WorldConnect Marketing Team, we have upheld WorldConnect's unwavering commitment to quality and the value of Switzerland's brand promise in Europe, the Americas and beyond.

 

• Design: RACERFISH, Georges Kaspar, AnnCee Grootes
• Photography: RACERFISH, Tom Behrens
• Film: RACERFISH, Tom Behrens, Stefan Tobler
• Making Of: RACERFISH, Stefan Tobler
• Editing: RACERFISH
• Colorediting: RACERFISH
• Web-Design and Code: RACERFISH, Diego Paladino

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