New Website including 15`Spot for ICON Floorball

posted by Tom Behrens on Wednesday, 28. December 2011

Alex Matt invented a new revolutionary high tech stick - togheter with NOSE industrial design, they created a floorball stick which will change the future of Floorball Industry.

RACERFISH's Georges Kaspar (Design) and Tom Behrens, (Director) had the mission to create the communication around the Masterpiece including a complete Brand and Social Media concept and design as well as a 15 second Web-Spot, which was sent in to compete at the ISPO Brand New Award.

RACERFISH did it - ICON is nominated one of the Finalists for 2012 and will be presented at the ISPO Fair 29th of January until the 1st of Fabruary 2012.

Production Credits:

  • Website Design by Georges Kaspar, RACERFISH.
  • Website Programming by Diego Paladino, RACERFISH, based on RACERFISH's Jelly CMS. Complete Social Media  integration with RACERFISH's Snapr
  • Spot Script by RACERFISH directed by Tom Behrens
  • The Spot was completely shot on a Canon 5d Mark ll at the Sport Centre ETH Zürich Hönggerberg.
  • Editing by RACERFISH on FinalCut Pro.
  • Color Correction by RACERFISH
  • Special thanks to: Lennard Behrmann, Nose Designer of the ICON Stick wich provided us with drawings and support.